Northwest Arkansas’ Finest purveyor of dancewear supplies and boutique gifts is now open! We are your destination for dancewear, tights, warm-ups, jazz, tap and ballet shoes.  Call, email or come by today!  Email us at for more information!

Our Grand Opening Celebration is September 23- watch our Facebook page or join our email list for exclusive offers!

We will be closed Monday, September 4 to spend Labor Day with our families.  Have a great holiday!


Prima Pointe Dancewear Boutique in northwest Arkansas has a desire to provide the very best experience in shopping for dancewear items.

Danielle Shaw and Cari Kaufman began their journey as mothers of dancers who struggled to find comfortable and beautiful dancewear and shoes. Now as the owners of Prima Pointe, they are committed to providing resources to help local dancers meet all of their dancewear needs.  Are you a studio owner struggling to manage uniforms and supplies for your dancers, Prima Pointe is here to help you! Contact Danielle at 479-790-5206 for information about our Studio Supply Program.

Our pointe shoe fitters are committed to providing safe, comfortable and beautiful pointe shoes to dancers.  Cari Kaufman, our local pointe shoe expert, is on hand to fit you with your perfect pointe shoe.  Cari’s background in anatomy and physiology provide an educated approach to pointe shoe fittings with a focus on injury prevention and healthy dance practices.

To set up a fitting appointment, email us at


This is a contact page with some basic contact information and a contact form.